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Overview

Associazione Orafa Valenzana

Un Gioiello per the Vita (A Jewel for Life) Elegance, style, art, wealth and fame, all for charity: this was the idea that led Errepi Comunicazione to the organisation and implementation of “A Jewel for Life” in collaboration with the Valenza Goldsmith’s Association and the Italian Multiple Sclerosis Association (AISM). Thirty-two truly exceptional “stylists” selected from numerous international celebrities from the worlds of music, cinema, and sports (Mina, Luciano Pavarotti, Sofia Loren, Rita Levi Montalcini…) volunteered to design a piece of jewellery that thirty-two Italian companies offered to produce. The creations were auctioned off by Sotheby’s Italia and the proceeds were used to fund a project dedicated to multiple sclerosis. In addition to handling the organisation, public relations and press office chores, Errepi Comunicazione shot a special video clip and published a collection of documentary photographic works. The activity was also conducted in the United States under the name of “A Jewel for Life”.