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Fondazione Cesare Serono

Giro d’Italia a Vela (Tour of Italy by Sail) On behalf of the Cesare Serono Foundation, Errepi Comunicazione has handled the organisation, public relations, and press office for various editions of the Tour of Italy by Sail, the regatta that puts dozens of sailboats into competition for one month every year along the marvellous Italian coast. More than just another nautical race, the event sponsored by the Cesare Serono Foundation provides a precious opportunity to promote the values of solidarity and social responsibility. Every year, the regatta features the participation of partners selected ad hoc operating in the non-profit world, most usually associations operating in the world of research or people involved in the raising of funds for projects of social significance. Through press office and media release activities, Errepi Comunicazione has spread the message to all the local media in the cities where the regatta touches port and set up booths for the distribution of informative materials and encounters/debates on social welfare-related topics.