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Overview

Procter & Gamble

Dash for Unicef A School for Angola “Dash per Unicef – A School for Angola” was the Public Relations project developed through widespread dynamic press office activities that also required remarkable effort and enthusiasm from Procter & Gamble and Dash. The project was conducted to raise funds for the promotion of schooling in Angola through the training of around 5,000 Angolan teachers and the sale of the “school in a box” kit that contained all the materials required for the schooling of 40 children. The International Social Communication Festival – conceived and organised by Pubblicità Progresso and the IULM under the patronage of the President of the Italian Republic – awarded its 1st prize in the Public Relations Sector – Education, Civil and Human Rights Category, to the “Dash for Unicef – A School for Angola” Project in 1998.