• Next
• Back to Portfolio
• Previous

Overview

Ethicon

Campioni Per Un Giorno (Champions for a Day) A photo of your best shot for solidarity “Champions for a Day” is the campaign run by Errepi Comunicazione for Johnson&Johnson Vision Care and Salmoiraghi&Viganò for the promotion of contact lenses. This event took place with support from the Federazione Italiana Gioco Squash (Italian Squash Players Federation). The best sports photographers came to take a few live action shots of the members of the sports clubs in Milan participating in the activity: Skorpion, Vico Squash, Vico Cenisio, Polisquash and New Trefor. Proceeds from the sales of the photos contributed to the funding of a project for a new cornea transplant technique research known as lamellar keratoplasty co-ordinated by the International Agency for the Prevention of Blindness at the San Matteo Eye Clinic in Pavia.