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Procter & Gamble

Arte a strappo (Tear-off art) This fund-raising activity for UNICEF featured the participation of three famous modern Italian artists who greatly enjoyed themselves as they painted original works over the entire length of a roll of kitchen paper produced by an internationally renowned paper products producer. The three works created were then torn into pieces of mosaic along the perforated tear-off lines and offered for sale to the public to gather funds required for an important humanitarian project promoted by UNICEF. The works were displayed in Milan and Rome. The event was sponsored by Procter & Gamble. Errepi Comunicazione was responsible for the press office activities and the publication of the exhibition catalogue.